Pre-launch · Early access open

Built for pool pros. For life.

Routes, branded reports, invoicing, customer comms — one login replaces Skimmer, QuickBooks, spreadsheets, and a mailing list. Starting at $49/mo for owner-operators. Reserve your spot before April 7, 2027.

Launches April 7, 2027
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See it in action

$0 today. Card saved, charged April 7, 2027. Cancel any future month.

Bluecrest app — Route Dashboard
Built for pool pros, not procurement teams

Stop paying $120+ a month for software that doesn't even have your name on it.

The big platforms were built for franchises with a dispatcher and a billing department. You're one truck. Or three. You need every dollar to stay in the truck.

The big platforms
$120+per month
…and that's before add-ons.
  • Per-user pricing — every tech is another line item.
  • Chemical reports, customer texts, invoicing — separate upcharges.
  • Their logo on every email your customers open.
  • Support built for enterprise tickets, not a guy in a truck.
  • Contracts, seat minimums, renewal calls with account executives.
Solo tier · starting
Bluecrest
$49per month · 1–2 techs
Everything below is included. Scales up if you do.
  • One flat price per tier. Unlimited pools, unlimited customers.
  • Branded reports, customer texts, invoicing, booking — all included.
  • Your logo, your colors, your voice on everything your customers see.
  • Support from a pool pro who's in a truck this week too.
  • Month-to-month. Cancel anytime. No sales calls.

You keep the difference — on a 50-pool route, that's over $500 a year back in your pocket.

Pick your plan

Priced for pool pros, not procurement.

Every feature is included at every tier — routes, branded reports, invoicing, customer texts, booking, and the customer portal. You pay for tech count, nothing else.

Solo
$49/ month
1–2 techs · one truck
  • Unlimited pools, customers, and reports
  • Branded chemical reports, invoices, and portal
  • Second tech included (the owner + one)
  • Customer texts and email — no add-on
  • Stripe payments — cards + Apple Pay
Fleet
$149/ mo + $5/tech past 6
6+ techs · multi-truck operators
  • Everything in Team, plus:
  • Unlimited techs — scales with every hire
  • Multi-zone dispatch + shared availability
  • Priority support from the founder directly
  • Onboarding call to migrate off legacy tools

$0 charged today. Card is saved with Stripe and charged on April 7, 2027. Cancel any future month.

What it does

Built to run your whole pool service.

One login replaces the patchwork of QuickBooks, Skimmer, spreadsheets, and mailing lists. Every screen branded as your business.

01 / Routes

Routes that schedule themselves.

Smart routing respects your service zones, customer preferences, and tech availability. Drag and drop to adjust on the fly. Built for multi-tech crews — assign specific days or zones once, system handles the rest.

02 / Money

Invoices that pay themselves.

Branded invoices send the moment a service is logged. Stripe checkout for instant card or Apple Pay. Cost of goods tracked per route, per tech, per chemical. P&L, budgets, and accountant exports built in — no QuickBooks subscription needed.

03 / Customers

Reports your customers actually read.

Photo-rich, branded chemical reports texted the moment a tech finishes. One-tap broadcasts for storm warnings, holiday closures, and price changes. SMS arrival alerts. Customer portal with years of searchable history.

04 / Growth

From first inquiry to lifetime customer.

Lead pipeline tracks every inquiry through quote, first visit, and recurring service. Technician oversight covers hours, payroll, route completion, and customer ratings. Dashboards show which routes earn the most and which techs need help — no spreadsheets required.

Your brand. Your customers.

Every text, invoice, and report goes out with your name on it. Not ours.

We build the software. You build the brand. Your customers never see the word Bluecrest — they see the company they already trust.

inbox · today
Steven's Pools
to you · Tue 6:04pm
Your pool visit — chlorine 3.2, pH 7.4
pool photo
3.2chlorine
7.4pH
90alk
idealstatus
Added 3 lbs cal-hypo. See you next Tuesday. — Steven
Chemical report · texted & emailed
stevenspools.com/invoice
Steven's Pools
Invoice #2042 · due Aug 15
Weekly service · July$180.00
Filter clean$95.00
Cal-hypo shock (3 lbs)$18.00
Total due$293.00
Invoice · paid in one tap
stevenspools.com
Steven's Pools
Your pool · The Johnsons
Next visit · Tuesday 10:30am
Request a service callView chemical historyAsk Steven a question
Signed in as Sarah Johnson · billing on file
Portal · at your own domain

Pick your logo, color, and voice once. Every text, email, report, invoice, and customer page uses it — automatically.

Built by a pool pro

I got tired of paying $120 a month for tools that weren't even mine.

I run a route out of Tomball, Texas. Two years ago I was paying the big platforms $120+ a month, plus a separate invoicing tool, plus a mailing service, plus a spreadsheet for everything they couldn't do. Every report going out to my customers had someone else's logo on it.

So I built Bluecrest. One login. Every screen my customers see is stamped with my business — not the software's. Routes, chemical reports, invoicing, customer texts, booking, accounting. All of it. For less than half of what I used to pay.

If you're running your own route right now and getting squeezed for every dollar, this is the tool I wish someone had built for me two years ago.

— Steven · Bluecrest Pools LLC · Tomball, TX
Built by a working pool pro
Cancel any month
Launches April 7, 2027
Texas-built & supported